Tuesday, October 30, 2007

The augmented sculpture

Hypnotic installment this - I'm not quite sure how it's done. It looks like light is shone at it and the spot size increased or panned, but I can't work out how the 1st 'outline' effect is achieved. Very nice though, I could watch this for donkeys'...

Created by Pablo Valbuena, via fresh creation*

Monday, October 29, 2007

PG Tips - The Return - TV ad

Brand: PG Tips


Work: The Return


Medium: TV


PG Tips' monkeys have a long-standing history here in Blighty as an instantly recognisable brand. My memory of them begins when I was a kid and I watched the live monkeys ads - a sort of Johnny Morris-inspired effort to liven up a (frankly) rather dull product. It worked brilliantly.

When they were modernised using Johnny Vegas, I was not expecting much as I've never been a very big fan of the rotund 'comedian'. However, in these ads, he shines alongside his erstwhile knitted companion. There's a long history of these working (see: Flat Eric and Gordon the Gopher) as well as them not...

All-in-all, it's a great little ad. Very emotive and surprisingly well-acted. Let's hope there's more of them to come...

Via AdGabber

Sunday, October 28, 2007

Mercedes' man-made tornado

I've long been a huge fan of tornadoes and lightning (I have quite a few videos on my PC that I've found online) and this man-made one in Mercedes' museum is fantastic!

Hellgate London ads

I'm a huge sucker for anything that's scary without showing what you're meant to be scared of. Some of my favourite movies are The Thing, The Last Broadcast, The Mothman Prophecies, Jaws, Wolf Creek...

Electronic Arts' ads for their game Hellgate: London are shining examples of this. They're well acted (the woman in the first is especially convincing) and set the tone and expectations of what I hope is a very scary game. BTW, the games that have scared me in my life are Clive Barker's Undying, Bioware's System Shock 2, and Looking Glass' Thief series

Bionic woman website

Whilst I've not yet seen the acclaimed Bionic Woman program featuring unlikely ex-Eastenders star Michelle Ryan (pics), this supporting site is slickly put together. It's a nice implementation of games relevant to the show, featuring tests to see how bionic you are. What's nice is that the tests cover a number of human senses and abilities such as hearing, coordination, arithmetic etc.

It's nice that they've followed in the steps of the larger recent sites such as youtube and offered the option to 'embed your bionic results'. My woeful embed is below (it was a Sunday morning, give me a break :) )

Check out the Bionic Woman website - see how bionic you are

Update: My friend Graham would strongly contest my result, given that - because I rarely eat or... ahem... go to the 'bathroom' - he's been accusing me of being a replicant for the past 10 years :)

Saturday, October 27, 2007

Guinness, we love thee

Anyone who knows me, knows I practically support the Guinness company single-handedly (meh, it's a tough job but someone has to do it ;) ). It's one of those brands that people have an emotional attachment to. Here's a cracking photo I found randomly on flickr.

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[music review] Scott Matthews - Passing Stranger

Scott Matthews
Passing Stranger
My rating: 8 / 10
Top tracks: Elusive, The Fool's Fooling Himself
Similar artists: Ray LaMontagne

A gem in my collection this album. Dreamy and somewhat meandering, but overlaid with complex composition and thoughtful lyrics. This is also one of those albums I stick on when I have a hangover and have to get on the tube, or when I need some music to help me sleep. Very chilled, the sort of tunes you should enjoy while sipping a nice cold G&T, watching the sunset over an Autumnal horizon. Lovely stuff.

Buy this album from Amazon

[music review] Fink: Distance and time

Fink
Distance and time
My rating: 8 / 10
Top tracks: Trouble's What You're In, This is the thing, Little Blue Mailbox
Similar artists: Scott Matthews, Nick Drake, Ray LaMontagne, Jose Gonzalez

I was lucky enough to go and see Fink perform just a couple of weeks ago in the Camden BarFly with my girlfriend and I can honestly say it was a unique experience. A tiny venue, it probably takes only 150 people at full capacity. Floor-level stage at the front meant Fink, his drummer and bassist were only a few metres away. Was made the gig stand-out (apart from the fact that is was excellent) is that it was so relaxing.

It's beautiful music, boiled right down to its barest elements and it really 'takes me away from it all'. It's quite a departure from his previous album, Biscuits for Breakfast, being a much more considered and muted affair. I get the feeling that the first album was a bit of a shot-in-the-dark for Fin (Fink's real name) as his previous existence was as a DJ. Following that album's success it seems they've taken this latest recording much more seriously. My only negative comment would be that the tracks are very similar to each other, the previous album had more diversity to it.

Buy this album from Amazon

Wednesday, October 24, 2007

[print] Great CD packagin: Vonnegut Dollhouse

Love this multi-gatefold thing :) CD packaging. Not as cool as Tool's Grammy-award winning packaging for 10,000 days but good all the same ;)

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Tuesday, October 23, 2007

[junk] A toilet for y'all

Definitely one of the weirdest things I've found online. Um... here's a toilet. For you to use, dear reader. Yes.

via adverblog

[marketing] 7 lessons on how to be a great client

I've only worked in this industry for a little under 3 years but this article had me nodding in agreement so much that I've smashed my keyboard into teeny, tiny pieces. Clients: take note. We know we aren't perfect either, but I come across many more clients that refuse to see their own faults, than agencies.

  1. Provide clear direction - This was a clear #1 priority for many agency creative workers in particular who have struggled to interpret vague instructions. Making something "more corporate" in look or language is not clear direction, though you may know what you mean by this. The best clients are the ones who are able to articulate what they are looking for.
  2. Invite us to the table early - The earlier we learn about a campaign or new marketing initiative, the smarter recommendations we can bring to you. This may seem in contrast to the first point, as inviting your agency early might also mean you don't yet have clear direction to offer ... but at the early stage it matters less because as long as we have enough information, we can produce the best work. That comes from clear direction, or from early participation.
  3. Be honest about success factors - The easy thing to say is that a campaign needs to get X number of views. Many times, the motivation for a campaign are more subtle. The smart agency guys (or gals) understand that part of your motivation is also to look smart in front of your colleagues. That's nothing to be ashamed of - our job is to help you look smart. If we work together, we can all win.
  4. Take the advice you are paying for - One of the toughest things to do as your advisors is to tell you when an idea doesn't work. Too many agency people roll over and obey commands, but my experience with clients is that they respect you far more when you have a distinct point of view. The challenge is that once we share it, if you choose not to take the advice, we need to understand why. You don't need to always follow what we say, but the thing we hate most of all is telling you something won't work, being forced to do it anyway, and then getting blamed when it doesn't work.
  5. Know what you don't know - We all have limitations in what we know and what we do. The clearest example of this comes when looking at design. If you don't have a design background, you need to tread carefully with design feedback. Take the time to understand why a designer chose to do something a particular way rather than just sharing your personal dislike. A lot of thinking often goes into designs like this, and the most disheartening thing for a creative person is to just be told to arbitrarily change a color or font or image that spent hours to select based on someone else's personal choice.
  6. Understand that changes affect timelines - This again is one of the common gripes from people in agencies, that clients change requirements or requests and still expect things to be done within the same amount of time. This isn't reasonable, and the best clients know it. If you need to make a change, its ok - we get it. But work with us to get a real timeline for when we can make the change and get something back to you. We'll respect you for realizing that.
  7. Ask our advice - There is a book called The Trusted Advisor which has become the bible for many people who are in service businesses. As the title indicates, the book is about building a relationship of trust that gets to a level where you are considered an advisor even on things outside of your expertise. This remains the ultimate relationship between clients and agencies, and the one we all strive for.

extract from socialmediatoday

[junk] Buried giant statue

Brilliant

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wikipedia entry

from Neatorama

[junk] Theo Jansen's new forms of life

Beautiful and kinda creepy, I have next to bugger all idea as to how these work. I like things that make me feel stupid...

[print] Save the children: excuses

I'm a fan of take-no-prisoners advertising. There's too much beating around the bush, treading on eggshells, using kid gloves (I've run out of sayings). It's like that awful 90's movie Crazy People with Dudley Moore and Daryl Hannah (although Daryl made it worthwhile for me to watch it at the tender age of 12 :) ), but in real life and everything!

This Save the Children ad pulls no punches (ha! I remembered another one), ending with the tagline "Pick and excuse, or make a difference at only 175 kroner a month" (about 16 quid for you Brits) and including such truisms as "The rich should pay", "People only donate to charities to feel better about themselves", "No one in Africa has helped me with anything" (for shame!). I have to admit that 2 months ago I cancelled all my direct debit charity contributions because they were out of control. Over the 11 years I've been in London I had signed up for half a dozen odd charities. My plan is to truly assess what I consider to be the things I want to give to. I've love to give to everything (as I'm sure everyone would) but you have to be realistic. Once I've sussed that out, I'm planning to set aside a set amount of my monthly earnings, then divide it amongst the charities I want to support. Wish me luck!

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via adsoftheworld

[print] Brother: the job of 4 done by 1

heh heh... not that I'm having a dig at Account Management (sorry Rach :) ) but this ad made me laugh. Anyone in the industry who's not a suit (sorry, again) will understand ;)

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[video] WWF animation

Lovely, wonderfully animated little video about our inherent ability and flat-out determination to destroy our own planet.

via freshcreation

Monday, October 22, 2007

[ad] Formula toothcare: bite

I'm always a fan of 'offline' ads that do something other than simply slap a bit of paper up there. This one's a nice example.

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From adsoftheworld

[video] Information R/evolution

This brief little video, just 5 minutes and 28 seconds long, is possibly one of the most important ones I've ever watched. I'm currently re-inventing myself (at least in terms of my career) and my head seems to ache constantly with the burden of finding words and expressions with which to convey what I've been thinking.

This video goes a long way towards helping me. Most people (probably 99%+ of the population) have no idea what is happening out there on the Web. Most people view it as done. They say "Oh, yeah, I've used Amazon". Or "I've browsed the Littlewoods catalogue online". That's the old Web. Well, actually it's the young Web. It's the Web as first envisioned, which was effectively as a GIANT microfiche library of things that already existed 'offline' in the world, but you could access them from anyway you were plugged into the 'superhighway' (I had to struggle to remember that phrase).

And sure - you know what - that is certainly a function of the Web. But it's evolving. And what keeps me working in the industry is not money, or job titles or a fancy building (despite how much glass places like to try and fit in). It's the fact that it is not going to stop evolving. In the last 12 months alone, the Web has blown apart the way we use the information already there, and how we connect the new information we bring to it (I'm a little disconcerted about referring to it as a 3rd-person entity... Skynet is scratching at the back of my mind, trying to warn me about something...)

Watch the video and think about it. It's not geeky - there's nothing in there that's hard to understand for the non-digital. But it's what's happening and what is going to continue to happen.

Personally, my life and how I access information has changed radically over even just the past 2 years. I consult wikipedia, the minute something pops in my head I want to know more about and adore browsing AllMusic.com (2 excellent examples of cross-linked, non hierarchical information).

[digital] Ahlens microsite

I really like the execution of this microsite. It takes quite a bit from The Sims, what with the characters' 'happiness' meters and all, but it's nicely done. Finishing touches like the way the cushion covers appear when you place a cushion, and the way the wallpaper rolls down the walls, take it above just a 'nice little site'.

Free Image Hosting at www.ImageShack.us

Via adverblog

[ad] Leica V-Lux 1: Optical zoom ads

Clever ads these. Very dependent on where they are placed of course, but still, a nice and simple execution.

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Via adrants.com

Friday, October 12, 2007

The church of the flying spaghetti monster

Life. Existence. Thought. Soul. All are finally answered by a Facebook group I've just joined:

The Church of the Flying Spaghetti Monster

It's high time that I took religion seriously, and I've finally found my spiritual calling. All hail the noodly master!

I... er... um...

Words escape me.

Dear.

God.

Thursday, October 11, 2007

[marketing] A few good creative men

Anyone in my industry will appreciate this :)

[junk] The Atari 2600 celebrates 30 years of low-rez fun

Amazing to think that 30 years ago my sister won a poetry competition and I effectively nicked her prize - an Atari 2600. I have a... somewhat... tumultuous history with the brand (as a client it nearly gave me a nervous breakdown at the tender age of 28), but as an invention it's unrivalled.

What's really amazing to me is the lack of vision and understanding they had when it was invented. Think about it - Sony won a massive foot in the door to every home when they released the PlayStation. But Atari had been there and done that. If they hadn't have ballsed up so incredibly with the release of the E.T. game (amongst others) then they could have developed a media centre in every home long ago. Now we're just left with Sony and Microsoft busting each other up trying to do just that.

Even more amazing is that in 30 years, games have gone from looking like this:

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to this (Half-Life 2):

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and this (Bioshock):

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More info on 30 years of the Atari 2600 at RetroThing

[music] All change please! All change!

I think the latest changes in the music industry are very exciting. For too long, the corporations have dictated too much and now their own artists are revolting (some more than others, ha!). The punters have been pushing against the tide ever since the days that Napster was a fledgling and, instead of embracing change and turning it to a profit, the RIAA have just tried to charge everyone and sue their asses off. The turnaround to digital delivery is utterly inevitable, and sticking more fingers in the dyke whilst burying more heads in the sand (I can't think of any other metaphors :)) is not going to help.

Now, Nine Inch Nails is a free agent having left their label and are going it alone, Oasis, Jamiroquai and the Charlatans look to follow suit and - more amazing - Madonna is offski too. Now, I can't stand the warbling old bint, but you've got to respect her balls (I'm pretty sure she has some clanging around down there somewhere).

Radiohead (can't stand them, but hey...) also famously put their new album online this week and invited users to pay whatever they thought was fair.

Plus, with services such as Grooveshark, which allows users to create, upload, listen to and buy other people's music in a P2P stylee, I'd say the music industry is going to change enormously, very, very quickly.

You know - I've got a copy of Now! That's what I call music 4 at home on double CD, with an Our Price sticker still on it. The price? £16.99, bought in about 1984 or something. Price of a double CD in 2007? About £16.99 I think. All change please! All change!...

[digital] Stupid Filter

Genius. I'm incredibly intolerant of stupid people and pretty much anything that is a waste of my time (I'm looking at you Reality TV). So some boffins have decided to make a 'stupid filter', to lessen the din of idiotic comments and posts that millions, nay billions, of morons around the world keep bloody well making. Over and over. And over.

http://stupidfilter.org/

The idea is that they train it to recognise mind-numbing gobshite such as the below comments:



Now, if they can invent a celebrity gossip filter and method for eliminating The Sun newspaper I'll be a happier bunny.

[digital][marketing] Upgrade to British Airways

A friend of mine has just finished working on this site (I think - trying to find out if it was him or not :) ).

http://www.upgradetobritishairways.ba.com/

It's an old idea, but it's well executed in Flash. My guess is that they have categorised all images by 'over-riding' colour and then each image is sliced into an array, with a colour reference for each cell pulling in an image from that colour pool. That way, it allows users to upload their own - they only need to classify them by colour.

I reckon anyway :)

Wednesday, October 10, 2007

[junk] More ways to kill each other

I'm no hippy, but do we really need more and more ways in which to obliterate one another?!?!

Next-gen killbots boast enhanced friendly fire avoidance

Run away the ray-gun is coming : We test US army's new secret weapon
NOTE: I don't read The Daily Mail (ban this sick filth!), it was linked from a posted article. Oh God, please believe me…

Russia tests 'dad of all bombs'

Monday, October 08, 2007

[junk][image]

As if that bed-ridden bloke in Se7en wasn't bad enough for being sloth, turns out he's a paedo too...

[junk][video] Octopus camo

Ever wondered if Octopuses (Octopii?) were actually living in your front room, disguised as a cushion or something? No? NO? Shame on you. May a thousand sucky-arm things wrap their merry way around your sensitive bits to teach you a lesson.

[music] reverend and the makers - the state of things

Reverend and the makers
The state of things
My rating: 8 / 10
Top tracks: Heavyweight Champion of the World, The State of Things, The Machine
Similar artists: Ian Brown, Finley Quaye (oddly, sometimes), Duran Duran (also oddly)

(Yeah, yeah - I realise it's been a WHOPPING long time since I've posted. I've been busy. My life has changed. All for the better. Deal with it :) The new music in that time hasn't stopped though... let's see if I can catch up).

I love this album. I need to tell you a bit about me to explain it. I'm dystopian; annoyingly disgruntled with most of the things that the human race are. I've been this way since I was a kid and I doubt it'll change. I'm a fan of Philip Larkin and Sylvia Plath's Poetry. Of Shakespeare's Hamlet and King Lear.

This album revels in scratching off the TV-fed facade that 'all is well' with a rusty, state-paid-for syringe. It makes commentary, not the greatest music. I loved the lyrics to Heavyweight Champion of the World the minute I heard it on the radio and bought the album based on them:

Now that shes older
As the embers of romance
Fade to mortgages and leccy bills
Been comfortable and that
Nobody told her
That she'd ever reach the stage
Where her husband bored her
Or she lied about her age


He's compromising
At least he's got a job for life
Get born, get school, get job, get car
Pay tax and find a wife
And on that note
The end can't come too soon
If you're not living on the edge
You take up too much room


I could've been a contender
I could've been a someone
Caught up in the rat race
And feeling like a no-one
Put me in the papers
With the money and the girls
I could've been The Heavyweight Champion of the World


At school he used to dream about
Being Bruce Lee
But the need for chops on the Manor top
Aint all that great you see
And so he gave up
On his black belt and first Dan
As near as he got to China
Was a week in Camber sands


I could've been a contender
I could've been a someone
Caught up in the rat race
And feeling like a no-one
Put me in the papers
With the money and the girls
I could've been The Heavyweight Champion of the World


I could've been a contender
I could've been a someone
Caught up in the rat race
And feeling like a no-one
Put me in the papers
With the money and the girls
I could've been The Heavyweight Champion of the World


It's boring it's boring
It might put you to sleep
As the same old routine repeating week after week
And you work harder, work harder
You're told that you must
And you must earn a living
You must earn a crust

To be like everybody else
Be like everybody else
Be like everybody else
Just be like everybody else
Be like everybody else
Just be like everybody else
Be like everybody else
Just be like everybody else
Be like everybody else
Just be like everybody else
Be like everybody else
Just be like everybody else
Be like everybody else
Just be like everybody else
Be like everybody else
Just be like everybody else


I could've been a contender
I could've been a someone
Caught up in the rat race
And feeling like a no-one
Put me in the papers
With the money and the girls
I could've been The Heavyweight Champion of the World


I could've been a contender
I could've been a someone
Caught up in the rat race
And feeling like a no-one
Put me in the papers
With the money and the girls
I could've been The Heavyweight Champion of the World


A lot of the other time is spent commenting on the utter banality of modern Western living; a frustration I've shared since I was knee-high. It's like a gentle, UK-based Tool without the darkness.



Buy The State of Things from Amazon now