Excellent Web 2.0 presentation

Web2.0: Why we got here and what's next

From: rolfsky, 1 month ago

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What is Web 2.0 and why are we so excited by it? How should it affect business decisions?

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Watch the monkey!

I'm becoming more-and-more a fan of outdoor innovation (although I don't seem to see huge amounts of it in London). This idea is fabulously simple - take something existing and transform it into something hugely recognisable by millions of gamers. Perfectly targetted for your target audience? Check. Fun? Check. Innovative? Check. Makes you wish you'd come up with such a simple idea yourself? Check. Dammit.

Computer Game Museum: Donkey Kong Scaffold | Ads of the World

Offline TV needs to wake up... fast

Great article linked below - I've been saying exactly the same thing for a long, long time now. This lack of realisation of what is happening in the world when it comes to media is what frustrated me most about my own industry (advertising & marketing) and one of the reasons I am looking to now be a part of the creative process; in the hope that I can influence the end result and make use of the all the great technology and trends out there.

What offline TV and music (RIAA) failed to do on every level, was to realise that as soon as Napster and pals came along, the deal was done. Music was 100% inevitably going to be delivered via the Web and Internet, TV was then destined to do the same as broadband uptake increased. I briefly thought that ABC & News.Corp's Hulu move was a sign of them finally taking advantage of the situation, instead of fighting it. But, alas it would appear not. And whilst the RIAA continues to fight against a tidal wave of consumer preference, people will continue to pirate what they want.

Combating Piracy: Earth To Big TV

I'm back!

Sorry for the hiatus - I use ScribeFire to blog with as it's very quick and easy and I love FireFox to bits. But when I recently gave this blog its own URL (instead of the old ukleon.blogspot.com) I also ran the post feed through Feedburner. Seems old ScribeFire didn't like this and stopped working, but I reverted and it's fine now. Expect more digital marketing stuff to be blogged again!