Steve Rubel, SVP, Director of Insights for Edelman Digital, collates observations from his Digital Insights white papers in the latest post on his Micro Persuasion blog.
Whilst it includes some Corporate-W*nk™ terms such as “Media Reforestation”, but makes some interesting observations:
- Satisfaction Guaranteed - Customer care and PR are blending as consumers use social media to demand service
- Media Reforestation - The media is in a constant state of reinvention as it transitions from atoms to bits
- Less is the New More - Overload takes its toll. Gorging on media is out. Selective ignorance and friends as filters are in
- Corporate All-Stars - Workers flock to social media to build their personal brands, yet offer employers an effective and credible way to market in the downturn
- The Power of Pull - Where push once ruled, it’s now equally important to create digital content that people discover through search
The full paper is available to view below:
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