I usually hang my head in disappointment at most of what US tv has to offer (relative to total output) and that goes double for their TV ads. But this Sprint ad is a beaut - I love that it conveys the immediacy and franticness of 'now' - everything that is happening digitally right at this very moment. And, notably, it's the first ad I've seen that makes reference to that wonder-child of the modern-modern age: Twitter.
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