For a very brief time, I worked on the O2 account. This is the sort of thing I wish they'd have been receptive to when I was working on it.
It's not something I'd want (because it's not techy enough), but this is certainly interesting. They've taken the idea of those wireless things you could buy a few years ago (name escapes me) that ran widgets, tarted it up, and synced it with your O2 account. Access to an O2-hosted calendar (could be its downfall) is a nice move; tying the family element in, as is the 'show your pics and vids and play music from your home PC'.
I can't think of much worse than being tied into something so very bespoke (what will you do with it in 3 years time when the campaign idea hasn't panned out, it's no longer being updated and you've got a useless digital picture frame?), but then again it's not aimed at me (even though I'm an O2 customer) - more to the... digital family, I guess.
Still an interesting, and particularly bold and aggressive move by a brand.
0 comments:
Post a Comment