Scrabble’s not something you’d get excited about generally. Personally, I love the game – have it on my iPhone, Facebook, old mobile phones before the iPhone – anywhere. But I can’t say it’s an exciting brand.
So Ogilvy have done a cracking job with this new campaign. My favourite is the 3rd video (there are 3 in a row in the link below). Concept? Words linked together is how the game is played. Execution? Weave nutty illustrations of words from a game into a visual cornucopia, backed up with foot-tapping, high speed music.
Love it.
More info about the campaign: http://www.jawbone.tv/featured/2-featured/26-scrabbles-the-beautiful-word-campaign-true-collaborative-undertaking-.html
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