Wow. Hats off to Burger King for being brave enough with new technology to comission this, and (suspected to be) Crispin Porter + Bogusky for coming up with it.
While the rest of the world gets its collective head around Augmented Reality, and coos over the iPhone and Android apps popping up using it these guys have jammed it into an MPU already :)
As reported on my colleague, Willem's, website users hold up a dollar bill to their computer's video camera to kick the AR goodness in. This is really smart: 1) it's aimed at the US and a $1 bill is something everyone has on them, even at their desk, and 2) the idea is to promote the $1 burger.
Simple idea, smartly executed.
While the rest of the world gets its collective head around Augmented Reality, and coos over the iPhone and Android apps popping up using it these guys have jammed it into an MPU already :)
As reported on my colleague, Willem's, website users hold up a dollar bill to their computer's video camera to kick the AR goodness in. This is really smart: 1) it's aimed at the US and a $1 bill is something everyone has on them, even at their desk, and 2) the idea is to promote the $1 burger.
Simple idea, smartly executed.
1 comments:
Hey There, read this article and found it really good... i just wanted to add that I found something related to banner marketing and thought it would be a great addition.
http://keyring.onodot.com
Basically it lets you manage all your banners. All you do is use your custome link for all your banners, and you can update, rotate swap out even change the URL they point to... Imagine only having to post your banner once on a site...
Joe D'Ailleboust
Post a Comment