Orange has launched the Friend-O-Meter, a really nice example of UGC used by a brand. To advertise the Motoral DEXT with MotoBlur, Motorola's new phone that centres around keeping in touch with your mates via social networking apps built into the phone (Twitter, Facebook etc).
They've implemented APIs of the 3 most popular social networks: Facebook, Twitter and MySpace. I tried the Facebook one and it was quick reliable and accurate. After logging in with my Facebook details, I went through a 10-question quiz asking me questions about my Facebook friends (e.g. "How many of your friends are single?", "Who is in the photo to the right?", "Whose status is currently XXXX?") with 4 answers offered from each. Where the answer is a name of a person, the other 3 are also people from your network, which nicely adds to the effectiveness and believability.
They've implemented APIs of the 3 most popular social networks: Facebook, Twitter and MySpace. I tried the Facebook one and it was quick reliable and accurate. After logging in with my Facebook details, I went through a 10-question quiz asking me questions about my Facebook friends (e.g. "How many of your friends are single?", "Who is in the photo to the right?", "Whose status is currently XXXX?") with 4 answers offered from each. Where the answer is a name of a person, the other 3 are also people from your network, which nicely adds to the effectiveness and believability.
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