This is nice - Game Trailers is a bastion of videos for game geeks (yep, me included) and Capcom has positioned this page to look like any other Game Trailer page when advertising their new Resident Evil zombie-thon
Except, of course, that as the trailer is playing, the zombies bust out of the videos and trash the page, blood sprays out from the video edges, your screen appears to get smashed by the attacks, and you - the viewer - get to shoot at the zombies in real time.
It's a nice example of the shift from "LOOK AT US! WE HAVE SHIT TO SELL YOU! OI! OVER HERE" advertising, to the smarter entertainment- or utility-based advertising that is emerging.
Check it out at Gametrailers.com
Except, of course, that as the trailer is playing, the zombies bust out of the videos and trash the page, blood sprays out from the video edges, your screen appears to get smashed by the attacks, and you - the viewer - get to shoot at the zombies in real time.
It's a nice example of the shift from "LOOK AT US! WE HAVE SHIT TO SELL YOU! OI! OVER HERE" advertising, to the smarter entertainment- or utility-based advertising that is emerging.
Check it out at Gametrailers.com
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