This is really nice :) Say what you like about The Sun (I hate the damn paper, or rather, I hate the fact that most of my country chooses to read it above anything else), but this is a clever little ad, kicking back against the threat of digital.
It's not going to work, of course :) Paper - at least in the form we know - is living on borrowed time. I read all my news digitally, often on my iPhone. I'd love to try out eInk newspapers, perhaps ones that you can add money to (like the OysterCard) and it downloads your paper of choice as you pass a newsagent or your local tube station.
It's not going to work, of course :) Paper - at least in the form we know - is living on borrowed time. I read all my news digitally, often on my iPhone. I'd love to try out eInk newspapers, perhaps ones that you can add money to (like the OysterCard) and it downloads your paper of choice as you pass a newsagent or your local tube station.
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