Weetabix's take on Google Search

This came to me via an email from a colleague. Have to admit that for almost the entire duration I had no idea what this was for. I thought for a while it was a Google satire of some sort (like Blackle) but at the end the Weetabix logo pops up. The idea is that you're seeing what's inside Google delivering you those results (indeed, the Google page is shown reversed and translucent as if you're looking out from inside the computer). An old librarian runs around (in a blur) looking through books for answers and then writing the results (again, reversed) up on the screen.

It's a nice little idea - something everyone who's ever used the web will understand, but I thought it a bit throwaway until I saw the Weetabix TV ad as well, which has a jockey at a big race fall from his horse, but go on to run it himself on foot, and win.

Overall, it's a nice campaign I think; a nice, relevant use of pretty memorable and humorous subject matter and gets the idea across well. TV is by WCRS I understand.