AdFreak added a piece today about DDB's campaign for the CDN Cancer Society, urging Canadian's to "Join the Fight".
It's an intensely powerful piece, tackling the impotence that people feel about cancer; being attacked or having loved ones attacked by a faceless killer that you can't confront. DDB have personified cancer into something that the people in the ad can yell at and rise up against. Cleverly, they don't actually have a person there - someone in costume to take away the edge. Nor do they have a dark silhouette or haunting spectre in the background that these people are yelling at. Do to so would take away the true horror of cancer itself, as the minute that you see what you fear - in whatever guise - you can measure it and the reality is always less imposing than the imagination. Keeping cancer as that unknown maintains the fear - and thus the urgency of the help needed - for the viewer.
I've lost a friend to cancer and almost lost another who has fought it off twice, and this ad certainly struck a chord with me and how powerless I've felt. Good job DDB. Get helping, everyone else.
It's an intensely powerful piece, tackling the impotence that people feel about cancer; being attacked or having loved ones attacked by a faceless killer that you can't confront. DDB have personified cancer into something that the people in the ad can yell at and rise up against. Cleverly, they don't actually have a person there - someone in costume to take away the edge. Nor do they have a dark silhouette or haunting spectre in the background that these people are yelling at. Do to so would take away the true horror of cancer itself, as the minute that you see what you fear - in whatever guise - you can measure it and the reality is always less imposing than the imagination. Keeping cancer as that unknown maintains the fear - and thus the urgency of the help needed - for the viewer.
I've lost a friend to cancer and almost lost another who has fought it off twice, and this ad certainly struck a chord with me and how powerless I've felt. Good job DDB. Get helping, everyone else.
0 comments:
Post a Comment