C'mon Stella Artois - when I worked at Draft, you were the bravest, most forward-thinking client we had. Some of the best digital work I've ever seen came from working with you guys.
So what's with the "let's do an AR Christmas e-card just coz everyone else is"? Ugh. Nasty. Even the word e-card should be doused in petrol and burned, but randomly sticking AR in there too? Ouch.
From BrandFlakesForBreakfast. Good point made by them too: I wonder how many more people will just watch the YouTube video than going through the pain-in-the-ass of sorting out the AR app and whatever activating thing I have to print, for zero return.
So what's with the "let's do an AR Christmas e-card just coz everyone else is"? Ugh. Nasty. Even the word e-card should be doused in petrol and burned, but randomly sticking AR in there too? Ouch.
From BrandFlakesForBreakfast. Good point made by them too: I wonder how many more people will just watch the YouTube video than going through the pain-in-the-ass of sorting out the AR app and whatever activating thing I have to print, for zero return.
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