This looked kind of pointless when I first read about it: point your iphone (running an AR recognition app) at an AR code to render a 3D model of an... iPhone. Kinda like looking at a mirror of a mirror (except this only has 1 depth, unless the AR-recognition app can be run on the rendered iPhone too /Has brain melt-down/).
Anyhoo, when watching the video below, 2 things struck me. 1: that the app buttons on the rendered iPhone are clicking from the hand-held iPhone (still with me?), and 2: that the 3D model can be rotated by swiping a finger over the hand-held iPhone. Nice.
Right, so, now that I've explained it in the most confusing way possible, watch the video. It's much easier :)
Seen on Engadget

Anyhoo, when watching the video below, 2 things struck me. 1: that the app buttons on the rendered iPhone are clicking from the hand-held iPhone (still with me?), and 2: that the 3D model can be rotated by swiping a finger over the hand-held iPhone. Nice.
Right, so, now that I've explained it in the most confusing way possible, watch the video. It's much easier :)
Seen on Engadget

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