MacDonald's is running a campaign using AR to promote the Avatar movie. Users can cut out and use Avatar-branded cards in front of their webcam to bring up animated characters from the movie (see video below):
The company behind this is Total Immersion; more detail can be found at the link below, but they state:
Press release from Total Immersion about the Avatar/McDonald's campaign (PDF)
The company behind this is Total Immersion; more detail can be found at the link below, but they state:
Augmented reality pioneer Total Immersion (www.t‐immersion.com) has teamed up with McDonald’s on a promotion for the 20th Century Fox film “Avatar” at its restaurants worldwide – by far the most extensive deployment of AR technology to date. The promotion kicked off on December 1, on hundreds of millions of McDonald’s boxes.
Press release from Total Immersion about the Avatar/McDonald's campaign (PDF)
0 comments:
Post a Comment