This one totally passed me by, dagnammit.
Molson used the physical object of the Molson bottle (as opposed to a printed AR marker) as the marker for their AR campaign. What's really nice about the work is that they thought through the campaign end-to-end. Purchase of the bottle opened up the touch-point for the AR. Users could then record themselves dancing/whatever with the bottle as a captured video using the downloaded application. This video could then be uploaded to a site where other users had done so and the most creative ones were used in MPU banners that spread the word further.
Nice work.
Molson used the physical object of the Molson bottle (as opposed to a printed AR marker) as the marker for their AR campaign. What's really nice about the work is that they thought through the campaign end-to-end. Purchase of the bottle opened up the touch-point for the AR. Users could then record themselves dancing/whatever with the bottle as a captured video using the downloaded application. This video could then be uploaded to a site where other users had done so and the most creative ones were used in MPU banners that spread the word further.
Nice work.
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