This is a nice app - essentially, using the iPhone's camera, you can take a snap of a wine bottle label, which is then compared against a DB using Cortexica Visual Search technology.
Good coverage over at eConsultancy, pointing out that it offers options to accompany your meal, or a one-armed-bandit spin-reel of colour, region, cost etc to help you choose a wine. The video below shows it in action.
Amazingly, for once, we don't have a bottle of wine in our office (what kind of ad agency is this?!) so I'll have to try it at home tonight...
Good coverage over at eConsultancy, pointing out that it offers options to accompany your meal, or a one-armed-bandit spin-reel of colour, region, cost etc to help you choose a wine. The video below shows it in action.
Amazingly, for once, we don't have a bottle of wine in our office (what kind of ad agency is this?!) so I'll have to try it at home tonight...
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