Keep up-to-date with the latest and greatest digital marketing and advertising from around the globe.
If you haven't seen this movie yet, stop reading my boring-ass blog and go now.
If you have, and you didn't like it or get it… get out of my house.
The Escapist's (one of my favourite sites) MovieBob reviews it below. Everything he said. And more.
I SAID GO!
And FYI, I read the graphic novel years ago and it blew me away. I honestly considered it impossible to make it into a decent movie. I was wrong. And I'm glad.
I usually hang my head in disappointment at most of what US tv has to offer (relative to total output) and that goes double for their TV ads. But this Sprint ad is a beaut - I love that it conveys the immediacy and franticness of 'now' - everything that is happening digitally right at this very moment. And, notably, it's the first ad I've seen that makes reference to that wonder-child of the modern-modern age: Twitter.
Related to my previous post, "SkyNet's ancestors arrive", Google might even be the ones to create an artificial, sentient intelligence :)
They are developing (or funding) CADIE (Google Cognitive Autoheuristic Distributed-Intelligence Entity), and it's just been switched on and they comment:
"Earlier today, for instance, CADIE deduced from a quick scan of the visual segment of the social web a set of online design principles from which she derived this intriguing homepage."
Exciting and scary stuff...
I'm an evolutionist, a believer in Darwin. Life evolves, although (I don't think) is ever created by another species. Artificial Intelligence (A.I.) is "the intelligence of machines", created by man.
I'm also a reader of Ray Kurzweil novels, the inventor and futurist who has predicted many technological advances that have been spot on. It's his belief that the singularity - a merging of technology and man - is only around 20 years away. He believes that Nanotechnology will grow massively (something of a paradoxical statement there) and has the possibility of being the 'weapon of choice' of an aggressive AI, should this happen.
The article linked below describes how AI has made a scientific discovery, with no humna input save for cleaning up/changing samples it needs.
"Scientists designed "Adam" to carry out the entire scientific process on its own: formulating hypotheses, designing and running experiments, analyzing data, and deciding which experiments to run next."
"Adam sought out gaps in the metabolism model, specifically orphan enzymes, which scientists think exist, but which haven't been linked to any parent genes. After selecting a desirable orphan, Adam scoured the database for similar enzymes in other organisms, along with the corresponding genes. Using this information, it hypothesized that similar genes in the yeast genome may code for the orphan enzyme."
"The process might sound simple — and indeed, similar "scientific discovery" algorithms already exist — but Adam was only getting started. Still chugging along on its own, it designed experiments to test its hypotheses, and performed them using a fully automated array of centrifuges, incubators, pipettes, and growth analyzers."
All cheery stuff. I for one welcome our new, robot overlords :)
Read "Robot Makes Scientific Discovery All by Itself" on the Wired website.
Amen to this. Gall's Law (after author, John Gall) states:
"A complex system that works is invariably found to have evolved from a simple system that worked. The inverse proposition also appears to be true: A complex system designed from scratch never works and cannot be made to work. You have to start over, beginning with a working simple system."Taken from his book The Systems Bible (alos known as Systemantics). I agree whole-heartedly.
This is smart. Finally, a big corporate trying to stop swimming against the tide of user wants and is embracing the technology which time has shown, users want to use. They'll ofer a torrent tracker of subsequent builds so that as large a group as possible can test their OS.
Hollywood, Publishers - take note. Quit whinging about something you could have commercialised a long, long time ago and get your asses in gear. Want piracy to lessen? Understand why Ordinary Joe does it and find a way to react to that.
Read Microsoft to release future Windows 7 builds via P2P on DownloadSquad.