There's a lot of hoo-haa about Augmented Reality (AR) at the moment. My concern has been that it runs the risk of being a cool gimmick, and will only survive if useful applications of the technology are found. After all, it's easier for me to go to a website and rotate a 3D model than it is to gather a printed marker, web cam, open up an application etc.
LEGO is using AR codes on their product boxes with a kiosk in Illinois, to allow little nippers to preview the model they can build when they shell out daddy's bucks. All told, it's a pretty slick idea and nicely implemented. Vid below:
LEGO is using AR codes on their product boxes with a kiosk in Illinois, to allow little nippers to preview the model they can build when they shell out daddy's bucks. All told, it's a pretty slick idea and nicely implemented. Vid below:
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