As reported by Digital Buzz Blog, there have been a few mobile apps created in recent times, with the primary purpose of promoting or supporting a video game title (GTA Quad Maps (unofficial), Read Dead Redemption guide (unofficial)).
AKQA has come at this more directly, developing a cross-platform mobile app that lets you get a flavour of the full game (Dance Central 2, on Xbox 360) by letting people use their mobile to record themselves, or a friend, dancing to one of a handful of tracks. The video then gets processed into a stylised version for you to share, and - nicely - face off against a friend of yours and ask your Facebook friends to vote on.
Nice, and a trend we will definitely see more of as devices & platforms cross over more and more in people's lives.
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