There's a fantastic excerpt article over at The Next Web, covering a number of the steps involved in new product developments over at the mighty Apple. I'm not Apple-zealot (I'm not much of an anything-zealot, in fairness, unless Guinness, bourbon, heavy metal and video gaming count?) but it's a fascinating insight into how such a high-profile company manages to keep culture-changing products under wraps so well, for so long.
I interviewed at Apple last year, and got a few little insights into their web process too - including the launch of product pages in line with the devices themselves. I probably can't repeat them here (I can feel the icy breath of an Apple lawyer over my right shoulder as I type this) but suffice to say the sort of lengths mentioned in the article seem to be apparent in all corners of their business.
Nuts? Maybe. Successful? Are you kidding me?
PS - Kudos to LG for sending me the original link...
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